Jason Pearce

I recently had a chance to do some logo design work; something I haven’t done in a while.

Ann Cameron Pearce

Mom and I recently launched a new website (which I’ll talk about next) to sell flute music from her and other artist. She wanted a logo to help brand her work.

Playing with her initials and several fonts, I noticed that the Rockwell font made her lowercase initials look a little like a face. The “a” was an ear, the “c” was an eye, and the “p” was a nose and eye. I know, I have a vivid imagination.

My idea was to place a flute underneath her initials, which would make it look like initials were playing the flute. After bouncing several ideas around with my cousin and graphic artist Chad Cameron, we came up with this.

ScoreVivo

The new company and website we created is called ScoreVivo. It’s a new sheet music publishing company that currently sells downloadable compositions and arrangements by Ann Cameron Pearce, Al Hager, and Trevor Wye.

For this logo, I wanted to illustrate that the site is about music. Using the Lassus font, I established a basic score. I then placed the text ScoreVivo on top of the score. The design change that ties the two together occurred when I replaced the dot in the “i” with a whole note. My only concern is that it’s too subtle for most people to notice. I just hope musicians might be more attuned (pun intended).

This weekend I launched a new website, which is something I haven’t done in a few years. It’s called ScoreVivo.com, which translates to Score Lively.

I built ScoreVivo.com primarily for my mom Ann Cameron Pearce. Mom has been composing and arranging sheet music for years. She sold her music through traditional publishers and traditional media (paper).

When I learned that to work with a publisher she had to agree to a very low rate of return and relinquish copyright to the publisher, I thought there has to be a better way.

ScoreVivo.com provides my mom (and perhaps other artist in the future) to sell her music electronically online, earning a much lager percentage of what she made before. I’m eager to see how it will work out and evolve.

Visit www.scorevivo.com. She has launched the site with 10 arrangements for flute. All of which may be purchased online, downloaded, printed right away, and copied for all members of your group.

Front Page

Product Page

I often feel sleazy talking about search engine optimization — likely because I’m frequently contacted by SEO scammers who think they can improve jasonpearce.com’s rankings in search engines when it was already the top result for the searches that interest me.

Well, jasonpearce.com has fallen off of Google’s front page for the search “Jason Pearce” and is no longer the first result via Yahoo.com or Bing.com. What gives?

September to October decline

I made two major changes to my website in September 2010.

• I published a new design
• I began using CloudFlare.com for DNS and as a content distribution network

Foolishly, I made both changes at the same time, so I’m unable to determine which change had the greatest detrimental impact on my website’s SEO rankings.

Since it’s far easier to stop using CloudFlare’s CDN services than to revert back to my old design/theme, I’m going to try this first. Otherwise, I’ll need to readdress my new design and front page.

Oh, and if you are a sleazy SEO company, be forewarned; I don’t want to hear from you in my comments, via my contact me page, or by email.

I’m pleased to see that the Elon University Lambda Chi Alpha chapter (Delta-Pi Zeta) has decided to update the 12-year-old website that I designed for the chapter in the late 1990s. Good job guys.

New LCA website

Old LCA website (late 1990s)

I finally got around to redesigning my personal blog/website at www.jasonpearce.com. My previous design was a modified version of the default WordPress template. I used this design for almost 10 years.

My new design is a modification of the free Seven Five WordPress Theme from www.press75.com. I liked its cleaner and simpler look. More so, I felt it did a better job of organizing the content and activity I contribute on other websites.

When I created my blog 10 years ago, there were fewer tools that made it easy and convenient to post content online. Now there are social networks, photo repositories, and interactive destinations. I wanted to provide greater exposure to this third-party destinations while maintaining my blog as the central focus. The Seven Five theme helped me accomplish all of this.

I hope you like the new design.